It goes without saying that Jinder Mahal's ascension to the WWE World championship has caused quite a bit of shock throughout the sports-entertainment landscape. As expected, people on twitter are having a hissy-fit that rivals the yearly post-WrestleMania bellyaching. No one saw Jinder winning the championship. Sure, wrestling has its storylines. But when it comes to the business of wrestling, there's a much bigger story at work.
Let's journey back to the year 2006. It was during that year, WWE signed a 7'1” freak of nature named Dalip Singh to a pro wrestling contract. With all due respect to the late Greg Korvas, Dalip was legitimately the world's largest bodybuilder. He would then be known as The Great Khali and moved to Smackdown after spending time in WWE's developmental territory – Jody Hamilton's ill-fated Deep South Wrestling. Khali would tear through many an opponent to eventually face The Undertaker. Khali's nearly nine-year run saw feuds with John Cena over the WWE championship, The Big Show, and a run as the World Heavyweight champion.
During this time, the Indian market remained an emerging global market. So much so that the company would establish WWE India in 2011. The goals were simple, establish a presence in the emerging market, continue the company's expansion along all lines of business, and increase revenue generated from India across all platforms.